Rahul Dubey
Senior Software Engineer
I design and own scalable web systems end to end, specializing in frontend architecture while actively working across backend services, APIs, and performance-critical workflows.
About Me
I'm a Senior Software Engineer at Horizontal Digital, where I've grown from Frontend Developer to DX Engineer to my current senior role. My journey has been about going beyond writing features — focusing on architecture, performance, and scalability.
I specialize in building robust, production-scale applications using modern frontend frameworks like React, Next.js, and TypeScript. My expertise extends to performance optimization (Core Web Vitals), developer experience, and working with enterprise CMS platforms like Sitecore.
I thrive in environments where I can take ownership of technical decisions, collaborate across teams, and balance developer experience with exceptional user experience. My approach combines technical excellence with a deep understanding of business objectives.
Skills & Technologies
Front-End
Back-End
DevOps & Tools
Practices
Featured Projects
Featured Project
Entertainment Destination — Annual Pass Platform
Developed a complete Annual Pass module for a premier entertainment destination in the Middle East. Built seamless pass purchase flows, member dashboards, and renewal systems. This project won Gold at the 2025 Stevie® Awards for excellence in digital experience.
Featured Project
Personal Portfolio & Blog Platform
A modern, full-stack portfolio website featuring a custom CMS for blog management, image uploads, SEO optimization, and beautiful animations. Built with Next.js 16, featuring server-side rendering, dynamic metadata, reading progress indicators, and a responsive design with dark theme aesthetics.
Featured Project
Industrial Manufacturing — Dealer Locator
Implemented a geolocation-based dealer/agent locator feature for a Fortune 500 manufacturing company. Integrated with mapping APIs for distance calculations and dynamic search filtering across multiple product categories.
Other Noteworthy Projects
Enterprise Payment Integration Framework
Refactored and unified payment integration framework across 6+ enterprise websites. Reduced codebase complexity by 50% while supporting multiple payment providers.
Performance Optimization Suite
Reduced bundle size by 40% through code splitting, tree shaking, and lazy loading strategies. Achieved 90+ Lighthouse scores across enterprise platforms.
Internal Component Library
Built reusable component libraries and internal tooling to accelerate team productivity across multiple enterprise projects.
Custom React Hooks Collection
Developed production-ready custom React hooks for common patterns including data fetching, form handling, and state management.
Microservices Integration Layer
Built integration layer connecting frontend applications with backend microservices, handling authentication and data transformation.
Developer Experience Tools
Created DX improvements including automated code generators, linting configurations, and documentation templates for enterprise teams.
Experience
Career Progression
Senior DX Engineer @ Horizontal Digital
Jan 2026 - Present
📍 Vadodara, India
- ▹Promoted to Senior Engineer after consistently delivering high-impact features and mentoring the team
- ▹Leading frontend architecture decisions for enterprise clients like Yas Island and Atkore
- ▹Driving engineering excellence through code reviews, technical documentation, and best practices
- ▹Mentoring junior developers and conducting knowledge-sharing sessions on advanced patterns
- ▹Collaborating with stakeholders to translate complex requirements into scalable solutions
Senior DX Engineer @ Horizontal Digital
Jan 2026 - Present
📍 Vadodara, India
- ▹Promoted to Senior Engineer after consistently delivering high-impact features and mentoring the team
- ▹Leading frontend architecture decisions for enterprise clients like Yas Island and Atkore
- ▹Driving engineering excellence through code reviews, technical documentation, and best practices
- ▹Mentoring junior developers and conducting knowledge-sharing sessions on advanced patterns
- ▹Collaborating with stakeholders to translate complex requirements into scalable solutions
Career Journey
Explore My Blog
Read about my technical insights, architecture decisions, and learnings from building production-scale applications.
Read BlogsGet In Touch
I'm always open to discussing new opportunities, interesting projects, or just having a conversation about technology. Whether you have a question or just want to say hi, I'll do my best to get back to you!
Location
India